AI illustration: Cybertruck starting at $39,900
Cancelled

Cybertruck starting at $39,900

“Starting price of $39,900.”
Video: Cybertruck Unveil, Nov 21 2019 (CNET full announcement, YouTube)
▶ WATCH HIM SAY IT — CYBERTRUCK UNVEIL, NOV 21 2019 (CNET FULL ANNOUNCEMENT, YOUTUBE)
What actually happened

Musk promised a $39,900 starting Cybertruck in 2019. At the Nov 30 2023 launch the base price was $60,990 and the cheapest model later rose to ~$100,000; the $39,900 price was never available. Re-graded cancelled (2026-07-05 audit): Musk publicly renounced the price at the Aug 4, 2022 shareholder meeting ('the specs and pricing will be different... a little bit of bad news'), and the truck launched Nov 2023 from $60,990 with the cheapest trim later discontinued. The $39,900 Cybertruck is an abandoned promise, not a pending one. Carscoops — Musk: Cybertruck pricing 'will be different', Aug 2022 ↗

The Progression

Nov 21, 2019
The promise: “Starting price of $39,900.” · Cybertruck Unveil, Nov 21 2019 (CNET full announcement, YouTube) ↗
Dec 31, 2021
Deadline passed. Musk promised a $39,900 starting Cybertruck in 2019. At the Nov 30 2023 launch the base price was $60,990 and the cheapest model later rose to ~$100,000; the $39,900 price was never available. Re-graded cancelled (2026-07-05 audit): Musk publicly renounced the price at the Aug 4, 2022 shareholder meeting ('the specs and pricing will be different... a little bit of bad news'), and the truck launched Nov 2023 from $60,990 with the cheapest trim later discontinued. The $39,900 Cybertruck is an abandoned promise, not a pending one. Carscoops — Musk: Cybertruck pricing 'will be different', Aug 2022 ↗
Today · Jul 16, 2026
Status: Cancelled · shelved. Quietly shelved.

At the Cybertruck unveiling on November 21, 2019, Musk announced a starting price of $39,900 for the electric pickup. That figure stood as the truck's advertised entry price through four years of development. When the Cybertruck reached customers in late 2023, the actual starting price was $60,990 — about $21,000 more than promised.

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