AI illustration: Cybertruck starting at $39,900
Missed

Cybertruck starting at $39,900

“Starting price of $39,900.”
Video: Cybertruck Unveil, Nov 21 2019 (CNET full announcement, YouTube)
▶ WATCH HIM SAY IT — CYBERTRUCK UNVEIL, NOV 21 2019 (CNET FULL ANNOUNCEMENT, YOUTUBE)
The fine print

Actual starting price $60,990

The Progression

Nov 21, 2019
The promise: “Starting price of $39,900.” · Cybertruck Unveil, Nov 21 2019 (CNET full announcement, YouTube) ↗
Dec 31, 2021
Deadline passed.
Today · Jun 12, 2026
Status: Missed · 1.9 years late. Never happened.

At the Cybertruck unveiling on November 21, 2019, Musk announced a starting price of $39,900 for the electric pickup. That figure stood as the truck's advertised entry price through four years of development. When the Cybertruck reached customers in late 2023, the actual starting price was $60,990 — about $21,000 more than promised.

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LAST CHECKED 2026-06-11

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