Missed

Model S at a 30,000/year run rate by end of 2013 (missed)

Elon Musk promised Model S at a 30,000/year run rate by end of 2013 by the end of 2013. The deadline passed and it didn't happen.

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“at the end of next year I think that there's there's a there's a pretty good likelihood that we're we're at least at the 30,000 unit”
Video: Tesla Q2 2012 earnings call (YouTube upload FNyScCJW4yc), video, ~00:34:54
▶ WATCH HIM SAY IT @ 00:34:54 — TESLA Q2 2012 EARNINGS CALL (YOUTUBE UPLOAD FNYSCCJW4YC), VIDEO, ~00:34:54
What actually happened

Tesla built 6,587 Model S in Q4 2013, roughly a 26,000/year rate and short of the 30,000/year run rate. Tesla Q4 2013 shareholder letter ↗

The Progression

Jul 25, 2012
The promise: “at the end of next year I think that there's there's a there's a pretty good likelihood that we're we're at least at the 30,000 unit” · Tesla Q2 2012 earnings call (YouTube upload FNyScCJW4yc), video, ~00:34:54 00:34:54 ↗
Dec 31, 2013
Deadline passed. Tesla built 6,587 Model S in Q4 2013, roughly a 26,000/year rate and short of the 30,000/year run rate. Tesla Q4 2013 shareholder letter ↗
Today · Oct 12, 2026
Status: Missed · 4,668 days past due. Never happened.

On Tesla's Q2 2012 earnings call Elon Musk said there was a good likelihood Tesla would be at a production rate of at least 30,000 Model S a year by the end of 2013. Q4 2013 output was about a 26,000/year rate.

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Receipts

LAST CHECKED 2026-10-12

Tesla’s record

Delivered
84
47% of resolved claims delivered.
Missed
94
Deadline passed, still no-show.
Still open
45
On the clock now. All 223 Tesla claims →

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